Alternative Cancer Support in Irvine, CA

Southern California's cancer patients deserve more than a one-size-fits-all approach. NORI's science-backed, nutrition-based protocol targets cancer cell vulnerabilities without toxic side effects. Serving Irvine and patients worldwide, our home-based program offers personalized care, unlimited support, and meaningful client-reported support outcomes for breast, prostate, and thyroid cancers — all starting with a free consultation.

Holistic cancer nutrition counselor reviewing personalized care plan with a patient in a calm, professional setting.

Our Alternative Cancer Support Services

From personalized nutritional protocols to free workshops, we offer comprehensive, natural support for every stage of your cancer journey.

Home-Based Nutritional Support

A comprehensive, science-based cancer support program accessible worldwide. Includes a personalized diet plan, custom nutraceuticals, and unlimited one-on-one phone and Zoom support — no clinic visits required.

No-Cost Initial Consultations

Begin your alternative cancer care journey at no cost. Speak directly with our team to explore the NORI Protocol, discuss your diagnosis, and determine the best personalized approach for your situation.

General Nutritional Counseling

Advanced nutritional counseling for cancer care as well as cardiovascular, metabolic, and auto-immune conditions. Affordable, evidence-based guidance to support vibrant health through optimal diet and lifestyle.

Free Weekly Zoom Workshops

Join live weekly online workshops titled 'Harnessing the Power of Nutrition to Support Cancer Wellness.' Hear client testimonials, ask questions, and connect with a supportive community of cancer patients and survivors every week.

Professional Practitioner Training

Free online Zoom training for physicians and nutritionists who want to integrate the NORI Protocol into their practice. Covers the full protocol and nutraceutical program through weekly live webinars.

Science-Based & Holistic

A Proven, Natural Path to Cancer Recovery

Built on over 20 years of focused research, the NORI Protocol supports the body's natural response to cancer cells using cycled methionine restriction and proprietary nutraceuticals — without chemotherapy or radiation. For patients across Irvine and Southern California navigating the challenges of a cancer diagnosis, NORI provides a personalized, home-based program with continuous support, all nutraceuticals included, and meaningful client-reported improvements for breast, prostate, and thyroid cancer patients.

Natural nutraceutical supplements arranged alongside fresh plant-based foods representing a holistic cancer nutrition protocol.
The NORI Difference

Why Choose NORI for Alternative Cancer Support?

NORI combines decades of research, natural science, and unwavering patient support to offer what conventional oncology often overlooks.

20+ Years of Research

The NORI Protocol is grounded in over two decades of focused cancer nutrition research, not guesswork.

Worldwide Home-Based Access

Patients across Irvine, California, and globally access complete care from home — no clinic visits ever required.

Unlimited Support Included

Every program includes continuous, unlimited one-on-one guidance so no patient in Southern California or beyond ever feels alone.

Lowest-Cost Integrative Option

NORI is the most affordable integrative cancer support program available, with free initial consultations and flat-fee plans.

Meet the NORI Team

Dedicated researchers and advisors committed to natural cancer wellness support.

Mark Simon, Founder and Director of NORI, nutritional oncology specialist

Mark Simon

Founder and Director, CN, CHCC, CPBN

Mark Simon's journey into cancer research began in 2004, building on a lifelong study of plant-based nutrition, holistic health, and natural medicine that dates back to 1982. Driven by a steadfast belief that nutritional intervention and natural agents can complement conventional care, Mark founded NORI in 2011 to give cancer patients — including those facing cervical cancer — powerful, science-based tools for ongoing wellness and long-term management. Under his leadership, NORI has developed the proprietary NORI Protocol, a cycled methionine restriction program that supports metabolic health in cancer patients. Mark oversees all program development, nutraceutical formulation, and client support, ensuring every patient receives individualized care grounded in the latest nutritional oncology research.

Dr. Robert M. Hoffman, Scientific and Medical Advisor at NORI, cancer research expert

Robert M. Hoffman

Scientific and Medical Advisor, PhD, CEO, AntiCancer, Inc.

Dr. Robert M. Hoffman brings over 55 years of dedicated cancer research experience to the NORI advisory team. As CEO of AntiCancer, Inc. and a world-renowned cancer biologist, Dr. Hoffman has authored hundreds of peer-reviewed publications and holds numerous patents in oncology research. His deep scientific expertise directly informs the NORI Protocol's evidence-based approach to supporting metabolic health in cancer patients through nutritional and nutraceutical intervention. Dr. Hoffman's advisory role ensures that NORI's cervical cancer integrative support programs remain at the forefront of nutritional oncology science, bridging rigorous academic research with accessible, real-world application for patients worldwide.

Dr. Daniel Thomas, Integrative Oncologist and Scientific Advisor at NORI

Daniel Thomas

Scientific and Medical Advisor, MS, DO

Dr. Daniel Thomas is a seasoned integrative oncologist with 35 years of clinical experience combining conventional and natural medicine to support cancer patients. As a Doctor of Osteopathic Medicine with a strong background in integrative oncology, Dr. Thomas provides NORI with invaluable clinical insight into how nutritional therapies complement — and complement — standard cancer care. His decades of hands-on patient experience inform NORI's approach to cervical cancer integrative care, ensuring that every protocol recommendation is both scientifically sound and practically applicable for real patients navigating a diagnosis. Dr. Thomas's guidance strengthens NORI's commitment to safe, holistic, and effective cancer support.

Mark Simon, CN, CHCC, CPBN, Founder and Director of NORI

Mark Simon, CN, CHCC, CPBN

Founder and Director

Mark Simon has dedicated his career to revolutionizing cancer care through nutritional intervention. His journey in plant-based nutrition, holistic health, and natural medicine began in 1982, laying a foundation for what would become a groundbreaking approach to oncology. In 2004, Mark intensified his focus specifically on cancer research, driven by a strong conviction that nutritional intervention and natural agents can complement conventional care. This passion led him to establish NORI in 2011, creating an organization that would offer cancer patients powerful, evidence-based tools to support ongoing wellness and management of their condition. Mark's vision extends beyond providing cancer support for existing cancers to understanding their root causes and developing meaningful prevention measures. His work has helped hundreds of patients worldwide achieve meaningful client-reported improvements through the NORI Protocol.

Robert M. Hoffman, PhD, Scientific and Medical Advisor, CEO of AntiCancer, Inc.

Robert M. Hoffman, PhD

Scientific and Medical Advisor, CEO of AntiCancer, Inc.

Dr. Robert M. Hoffman brings over 55 years of distinguished cancer research experience to NORI as Scientific and Medical Advisor. As CEO of AntiCancer, Inc., Dr. Hoffman has been at the forefront of cancer research innovation for decades, contributing groundbreaking insights into cancer biology and treatment strategies. His extensive research portfolio and deep understanding of cancer mechanisms provide crucial scientific validation and guidance to the NORI Protocol. Dr. Hoffman's collaboration with NORI ensures that the nutritional oncology approach remains grounded in the latest scientific discoveries and evidence-based practices. His decades of experience in studying cancer at the cellular and molecular level inform the protocol's targeted approach to supporting metabolic health in cancer patients through nutritional intervention and natural compounds.

Daniel Thomas, MS, DO, Scientific and Medical Advisor, Integrative Oncologist

Daniel Thomas, MS, DO

Scientific and Medical Advisor, Integrative Oncologist

Dr. Daniel Thomas has practiced integrative oncology for 35 years, bringing invaluable clinical perspective to NORI's scientific team. As a Doctor of Osteopathic Medicine with a Master of Science degree, Dr. Thomas bridges the gap between conventional medical training and holistic, patient-centered care. His three and a half decades of experience consulting with cancer patients has given him unique insights into complementary wellness approaches beyond standard oncology protocols. Dr. Thomas's long-standing practice in integrative oncology—combining conventional treatments with evidence-based complementary approaches—makes him an ideal advisor for NORI's mission to expand support options for cancer patients. His clinical expertise ensures that the NORI Protocol is both scientifically sound and practically applicable for real-world patient care, helping to refine protocols based on actual patient outcomes and needs.

Frequently Asked Questions

What is a holistic cancer doctor called?

A holistic cancer doctor is often referred to as an integrative oncologist or holistic oncologist. These practitioners combine conventional medical knowledge with natural, nutritional, and lifestyle-based therapies. At NORI, our team includes certified nutritionists and medical advisors who specialize in nutritional oncology — using evidence-based, natural approaches to support cancer wellness support without relying solely on drugs or chemotherapy.

What is the most advanced treatment for cancer?

Is there such a thing as a holistic oncologist?

What is the NORI Protocol?

Do I need to visit a clinic to participate in NORI's program?

How much does the NORI home-based cancer support program cost?

What types of cancer does the NORI Protocol support?

How do I get started with NORI's alternative cancer support program?

Still Have Questions About Alternative Cancer Support?

Our team is ready to answer your questions and help you explore your options at no cost.

Serving Patients Worldwide

Based in Southern California, NORI's home-based program reaches cancer patients anywhere in the world.

Worldwide

Service Reach

Mon–Fri, 9AM–6PM

Availability

Always Free

Initial Consultation

No Matter Where You Are, We Can Help

Our fully home-based program means distance is never a barrier to accessing quality cancer support.

Trusted & Evidence-Based

Awards and Recognition

Science and evidence-based practice badge for NORI.

Science & Evidence-Based Practice

Rooted in peer-reviewed research and documented clinical outcomes.

20 plus years of cancer research recognition badge for NORI.

20+ Years of Cancer Research

Over two decades of focused nutritional oncology research and development.

90 percent patient response rate achievement badge for NORI.

Documented Patient Outcomes

Client-reported outcomes supporting breast, prostate, and thyroid cancer patients.

Start Your Alternative Cancer Support Journey Today

Fill out the form below to schedule your no-cost initial consultation. Our team will reach out promptly to discuss your diagnosis, answer your questions, and help you take the first step toward a natural, personalized cancer support plan.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 800-634-3804. You can also send us a quick email at info@nutritionaloncology.net.