San Diego residents facing a cancer diagnosis deserve more than a one-size-fits-all treatment plan. NORI's science-backed, nutrition-first approach empowers patients with personalized, home-based programs rooted in over 20 years of research. Explore holistic cancer support that works alongside — or independently of — conventional care, with free initial consultations and continuous guidance every step of the way.
Comprehensive, natural cancer support programs tailored to every stage, delivered from the comfort of your home.
A comprehensive, personalized cancer support program accessible worldwide, requiring no clinic visits. Includes unlimited guidance, all nutraceuticals, and continuous care built on 20+ years of focused oncology research.
Start your integrative cancer journey with a free, no-obligation consultation. Discuss your diagnosis, explore the NORI Protocol, and discover how natural nutritional therapies can support your unique situation.
Advanced nutritional counseling for cancer management, cardiovascular, metabolic, and autoimmune health challenges. Affordable, personalized guidance focused on optimal nutrition and lifestyle as the foundation of vibrant health.
Join live online workshops every Wednesday and Saturday — 'Harnessing the Power of Nutrition to Beat Cancer.' Hear client testimonials, ask questions, and connect with a supportive community at no cost.
Free online training webinars for physicians and nutritionists who want to integrate the NORI Protocol into their practice. Delivered via live Zoom sessions covering the full NORI Protocol and nutraceutical applications.
NORI formulates and manufactures all nutraceuticals used in its protocols at its own facility, guaranteeing potency, purity, and quality. Each nutraceutical combination is tailored to the individual patient's cancer profile.
San Diego's diverse, health-conscious community deserves cancer support that goes beyond chemotherapy and radiation. NORI's evidence-based home program combines cycled methionine restriction, proprietary nutraceuticals, and personalized diet plans to target universal vulnerabilities in cancer cells. With an estimated 90%+ response rate for breast, prostate, and thyroid cancers, this is accessible, affordable, nontoxic care — delivered from anywhere in the world.
Hear from real clients who reclaimed their health through the NORI Protocol's natural, nutritional approach.
NORI brings together decades of research, truly personalized care, and radical accessibility to set a new standard in integrative oncology.
The NORI Protocol is built on over two decades of focused cancer research, not guesswork or trends.
NORI offers the most affordable integrative cancer support system available — serving San Diego and beyond with flat-fee, all-inclusive plans.
Every client receives continuous, unlimited guidance via phone and Zoom — no hidden fees, no time limits.
Fully home-based with no clinic visits required, NORI's program is available to patients anywhere in San Diego or across the globe.
Dedicated researchers and advisors with decades of oncology expertise guiding every patient.
Founder and Director, CN, CHCC, CPBN
Mark Simon's journey into cancer research began in 2004, building on a foundation of plant-based nutrition, holistic health, and natural medicine studies that started in 1982. Driven by the firm conviction that non-toxic nutritional interventions can serve as powerful alternatives to surgery, radiation, and chemotherapy, Mark founded the Nutritional Oncology Research Institute (NORI) in 2011. Through the NORI Protocol — centered on cycled methionine restriction and proprietary nutraceutical combinations — Mark has guided hundreds of patients through cancer recovery and long-term management. His work has produced documented case reports of complete remission in Stage IV cancers. For patients across San Diego and worldwide, Mark remains personally committed to individualized, affordable, science-based cancer care.
Scientific and Medical Advisor, PhD, CEO, AntiCancer, Inc.
Dr. Robert M. Hoffman brings over 55 years of dedicated cancer research to the NORI advisory team. As CEO of AntiCancer, Inc., Dr. Hoffman has spent decades advancing the scientific understanding of tumor biology, methionine dependence in cancer cells, and innovative preclinical research methodologies. His extraordinary depth of expertise directly informs the scientific rigor underlying the NORI Protocol. Dr. Hoffman's involvement ensures that NORI's nutritional oncology programs remain grounded in cutting-edge, peer-reviewed science, providing patients with the highest level of evidence-based confidence in their cancer support journey.
Scientific and Medical Advisor, MS, DO
Dr. Daniel Thomas is a seasoned integrative oncologist with 35 years of clinical experience bridging conventional medicine and holistic cancer care. His extensive background in osteopathic medicine and integrative oncology provides NORI with a vital clinical perspective — ensuring protocols are not only scientifically sound but also practically effective and patient-centered. Dr. Thomas's long-standing commitment to treating the whole person, rather than just the disease, aligns seamlessly with NORI's mission to offer nontoxic, natural therapies that support quality of life throughout the cancer journey.
Coverage for naturopathic doctors varies by insurance plan and state. In California, some plans include naturopathic services, but it is not universal. NORI's home-based nutritional support program operates outside the traditional insurance model, offering flat-fee, all-inclusive plans designed to be the most affordable integrative cancer support option available — often far less costly than out-of-pocket conventional treatments.
Speak directly with NORI's team — your free consultation is just one call away.
Decades of focused, peer-reviewed nutritional oncology research
Protocols grounded in published research and documented case studies
Documented complete remissions in Stage IV cancer patients since 2012
Fill out the form below to request your free, no-obligation initial consultation. Our team is available Monday through Friday, 9AM–6PM, and will respond promptly to discuss how the NORI Protocol can support your unique situation.
For immediate assistance, feel free to give us a direct call at 800-634-3804. You can also send us a quick email at info@nutritionaloncology.net
For immediate assistance, feel free to give us a direct call at 800-634-3804. You can also send us a quick email at info@nutritionaloncology.net