Mark Simon's journey into cancer research began in 2004, building upon a deep foundation in plant-based nutrition, holistic health, and natural medicine that he began cultivating as early as 1982. Driven by a strong conviction that meaningful alternatives to surgery, radiation, and chemotherapy exist through nutritional intervention and natural agents, Mark established NORI in 2011 to bring these tools directly to cancer patients worldwide. Under his leadership, NORI has grown from an independent research initiative into a globally accessible support program, achieving an estimated response rate exceeding 90% for breast, prostate, and thyroid cancers. Mark's mission continues to be expanding the range of natural, nontoxic treatment choices available to every cancer patient, supported by rigorous science and unwavering compassion.