Mark Simon's journey into cancer research began in 2004, building on a foundation in plant-based nutrition, holistic health, and natural medicine that stretches back to 1982. Driven by an unwavering belief that powerful alternatives to surgery, radiation, and chemotherapy exist through nutritional intervention and natural agents, Mark established NORI in 2011. Since then, he has developed the NORI Protocol—a science-backed system targeting universal vulnerabilities within cancer cells—and built a worldwide program supporting patients with breast, prostate, thyroid, and advanced cancers. His work has made life-changing integrative cancer care accessible to New Yorkers and patients globally, all from the comfort of home.