Mark Simon's journey into cancer research began in 2004, building on a lifelong passion for plant-based nutrition, holistic health, and natural medicine that started in 1982. Driven by a firm belief that non-toxic nutritional alternatives to surgery, radiation, and chemotherapy are not only possible but scientifically sound, Mark founded NORI in 2011 to give cancer patients access to evidence-based, natural tools for recovery. Under his leadership, NORI has developed the NORI Protocol — a comprehensive, home-based nutritional support system now serving patients worldwide. His work has produced documented remissions in advanced cancer cases and an estimated response rate exceeding 90% for breast, prostate, and thyroid cancers.