Mark Simon has dedicated over 20 years to focused cancer research, building on his lifelong studies in plant-based nutrition, holistic health, and natural medicine that began in 1982. Driven by a deep conviction that nontoxic, nutritional alternatives to surgery, radiation, and chemotherapy can support meaningful cancer recovery, Mark founded NORI in 2011. Under his leadership, NORI has developed the evidence-based NORI Protocol, supported cancer patients worldwide — including those in Northern Virginia — and achieved breakthrough outcomes including Stage IV complete remissions. Mark continues to guide every aspect of NORI's research, patient programming, and nutraceutical development, ensuring every client receives personalized, science-driven care.