Mark Simon has dedicated his career to revolutionizing cancer treatment through nutritional intervention. His journey in plant-based nutrition, holistic health, and natural medicine began in 1982, laying a foundation for what would become a groundbreaking approach to oncology. In 2004, Mark intensified his focus specifically on cancer research, driven by a strong conviction that alternatives to surgery, radiation, and chemotherapy exist through nutritional intervention and natural agents. This passion led him to establish NORI in 2011, creating an organization that would offer cancer patients powerful, evidence-based tools to support recovery and management of their condition. Mark's vision extends beyond treating existing cancers to understanding their root causes and developing meaningful prevention measures. His work has helped hundreds of patients worldwide achieve remarkable outcomes through the NORI Protocol.